Realtor uses DVDs to help make a sale
Posted: Aug. 13, 2008
When it comes to selling homes, most real estate agents agree that three factors — location, condition and price — matter more than anything else. But a little innovation doesn’t hurt either.
About a year ago, Dale Marciniak,a broker with Re/Max Realty 100, and his son, Kevin, who belongs to his real estate team, began developing and circulating video tours of the homes they market in the Milwaukee area, including Franklin and other suburbs.
Potential buyers can view the video online or simply pick up a home tour DVD from a box on the front yard of the sale property, Dale Marciniak said. The two options enable him to reach buyers who may have either the Internet or a DVD player, but not both.
"We try to make sure we cover the full spectrum of a buyer's needs," Marciniak said, who specializes selling in homes in the Franklin, Oak Creek and Greenfield.
The Marciniaks' video tours differ from others in the amount of detail they provide, he said.
"What's unique about ours is we are actually doing it as a video, not just taking photos zooming in and out," Marciniak said. "We basically take the video from outside ... going inside, showing how things connect. We've had a lot of compliments from buyers ... who say it's kind of like they've walked through the home several times and are familiar with it."
The agency, located in Greenfield, also has been recognized in the real estate field for its creativity, Marciniak said. He views the sales technique as something that hopefully gives him an edge in a competitive local market.
"There's a lot of homes competing . . . and second chances are hard to come by," he said.